Fundraising Energy: Using Events to Engage Donors

Events are a wonderful way to celebrate the culmination of a large project. They are also important tools for building momentum around your work during its creation. In this presentation, Kimberly Goodis, former Senior Program Officer of Individual Giving at NYFA, will share key strategies for artists planning fundraising events this year. Join us and learn tips for planning in-person, virtual, and hybrid events, and discover how these tools can work in tandem with your project development to maximize its reach and impact. 

In this presentation, you will learn how to leverage different event components, such as ticketing, program elements, auctions, and paddle raises to successfully:

• Expand your audience;
• Cultivate donors; and
• Energize individual giving and crowdfunding campaigns.

Event Breakdown

What: Fundraising Energy: Using Events to Engage Donors

When: Tuesday January 24, 4:00 PM - 5:30 PM ET

Where: Online via Zoom Webinar

Audience: This presentation is designed for individual artists and emerging nonprofit organizations.

Cost: $15 for NYFA-affiliated artists (Fiscally Sponsored, NYC Women's Fund, NYSCA/NYFA Artist Fellows, Immigrant Artist Mentoring Program artists) and $20 for the general public.

Register: Click here to register. You will receive an email with information about how to access this webinar before the event. You may attend the session(s) using either a Mac or PC computer (with speakers), standard phone, smartphone, or tablet device. This webinar takes place on Zoom. Strong wifi or hard-wired Internet connection is preferred. 

Questions: Email sponsorship@nyfa.org

Recording: This presentation portion of this meeting will be recorded and shared with all previously-registered participants after the session concludes. The recording will be available for viewing up to 30 days after the scheduled date and will not be available for download. A recording of this event will not be available for purchase after the event registration closes. 

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Presenter Bio

Prior to joining NYFA in 2019 as Senior Development Officer for Individual Giving & Special Events, Goodis spent over a decade at Lincoln Center, serving as Assistant Company Manager and Manager of Audience Development at New York City Opera, and as Manager of Public Programs at the Metropolitan Opera Guild. These roles have provided her with a wealth of expertise in program development, event planning, and donor cultivation. She holds a Bachelor’s degree in Music from Rutgers University and a Masters in Arts Administration from New York University, and built her nonprofit administrative skills during earlier positions at the American Repertory Ballet and George Street Playhouse, and begins her new role as Director of the Westminster Conservatory of Music at Rider University this month.

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By registering for this event, you acknowledge that your email address will be added to the NYFA mailing list to receive NYFA's free bi-weekly e-newsletter, NYFA News. The newsletter features news about programs and events that are free and open to the public and professional development and awards opportunities for artists. You can unsubscribe from this list at any time. 

The New York Foundation for the Arts (NYFA) was established in 1971 to empower artists at critical stages in their creative lives. Today, the nonprofit organization’s programs and services are far-reaching and are rooted in a wealth of physical and online resources. This program is part of NYFA Fiscal Sponsorship, which increases funding opportunities for individual artists and emerging arts organizations in all disciplines by allowing them to raise funds using NYFA's tax-exempt status as a 501(c)(3)-classified organization.

Image: Anika Cartterfield (Finalist in Architecture/Environmental Structures/Design '22); "All The Way to Heaven;" 2021; Brooklyn, NY; black contractor plastic, tape, string; 40’’ x 60’’

Headshot courtesy of Kimberly Goodis