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“Distribution is Easy, Marketing is Hard:” An Evening with Marketing Specialist Ira Deutchman

Description

Film marketing is about locating and reaching your audience, and then exciting and motivating them to buy a ticket, and no one is more qualified to talk about it than Ira Deutchman. Alongside a distinguished career distributing, marketing, and producing films with budgets from tens of thousands to tens of millions, Deutchman has taught "The Business of Film" at Columbia University for decades. On February 10, Deutschman will address one tiny part of that class, film marketing. During our online webinar, he will explain why “Distribution is easy, marketing is hard” is a remark his students hear regularly. 

 

Deutchman’s recent and first film as director, “Searching for Mr. Rugoff” (2019), is a documentary about Donald Rugoff, the crazy genius behind Cinema 5, a mid-century theater chain and film distribution company. In the New York Times, Nicolas Rapold called it "an essential history of film culture."

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Date: Thursday February 10, 2022 

Time: 6:00 - 7:30 PM EST  

Location: Online via Zoom Webinar

Cost: $15 for NYFA-affiliated artists (Fiscally Sponsored, NYSCA/NYFA Artist Fellows, Immigrant Artist Mentoring Program Artists) and $20 for the general public

Recording: This presentation portion of this meeting will be recorded and shared with all previously-registered participants after the session concludes. The recording will be available for viewing up to one month after the scheduled date and will not be available for download. Recording of this event will not be available for purchase after the event registration closes. 

Technology Requirement: You may attend the session(s) using either a Mac or PC computer (with speakers), standard phone, smartphone, or tablet device. This webinar takes place on Zoom. Strong wifi or hard-wired Internet connection is preferred. After purchasing a ticket, you will receive an email with information about how to access this webinar. This will be emailed to the address you provide in Eventbrite when you purchase the ticket.

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About Ira Deutchman 

“Ira Deutchman loves movies. He has spent the better part of the last 45 years watching, studying, teaching, distributing, marketing, and producing them. As a film marketer, he has half-jokingly said that his job is to get butts into seats, and he is a master of doing just that. Since the mid-1970s, when he joined influential indie and foreign film distributor Cinema 5, his impact on shaping and influencing the taste of American filmgoers interested in specialty films has been enormous.” – From Columbia University School of the Arts website (where Deutchman has taught since 1987 and was department chair from 2001 to 2015).

 

“Ira Deutchman has been making, marketing and distributing films since 1975, having worked on more than 150 films, including some of the most successful independent films of all time. He was one of the founders of Cinecom and later created Fine Line Features—two companies that were created from scratch and, in their respective times, helped define the independent film business. He was also a co-founder of Emerging Pictures, the first digital projection network in the United States and a pioneer in delivering live cultural events into movie theaters.” – From the Ira Deutchman Company website.

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By registering for this event, you acknowledge that your email address will be added to the NYFA mailing list to receive NYFA's free bi-weekly e-newsletter, NYFA News. The newsletter features news about programs and events that are free and open to the public and professional development and awards opportunities for artists. You can unsubscribe from this list at any time. 

The New York Foundation for the Arts (NYFA) was established in 1971 to empower artists at critical stages in their creative lives. Today, the nonprofit organization’s programs and services are far-reaching and are rooted in a wealth of physical and online resources. This program is part of NYFA Fiscal Sponsorship, which increases funding opportunities for individual artists and emerging arts organizations in all disciplines by allowing them to raise funds using NYFA's tax-exempt status as a 501(c)(3)-classified organization.

Poster images courtesy of Ira Deutchman. Film posters pictured clockwise from left: Swoon; Searching for Mr. Rugoff; Diva; Sex, Lies, and Videotape; The Brother From Another Planet.