Image: Sindhu Thirumalaisamy (Fellow in Video/Film '21); "The Lake and The Lake;" 2019; digital video, stereo sound

Please note that this event is at full capacity.

Join The New York Foundation for the Arts (NYFA) at Part 2 of its two-part online marketing course. Marketing Strategies for Artists: Your Website and Instagram Reviewed will provide individualized feedback on two of the most important components of your digital presence: your website and your Instagram page. It will be held on Tuesday, February 8 from 6:00 PM - 8:00 PM EST.

Event Description: 

During this session, communications specialist Molaundo Jones will provide an assessment of your website and Artist Coach Therapist Terri Frohman will provide an assessment of your Instagram presence. In addition to personalized guidance from these art marketing experts, participants will have the opportunity to ask questions and benefit from a small group brainstorming and discussion. This is a two-part course; registration is open only to those who register and join the first session. Please note that capacity was limited to 15 participants, and we are no longer taking registrations for this session.

What: Marketing Strategies for Artists: Your Website and Instagram Reviewed
Consultants: Molaundo Jones, Founder of The Clever Agency and Terri Frohman, Artist Coach and Founder of Homemade in Brooklyn Collective
When: Tuesday, February 8, 6:00 PM - 8:00 PM EST
Location: Online via Zoom 
Program Fee: $35
Package Discount for Both Sessions ($10 discount): $50
Questions: Email learning@nyfa.org

About Molaundo Jones:

Jones' work converges at the intersection of art, marketing, entrepreneurship, professional development, and community engagement. He is Founder of The Clever Agency, a content creation and brand strategy consultancy, where he also launched VeryCleverStudios.com, a storefront studio project designed to amplify the work of emerging performing artists, entrepreneurs, and disruptors. 

Jones has had the opportunity to work for some amazing, creative, and mission-driven companies including Black Girl Ventures Foundation, an organization committed to creating low-barrier access to capital for Black and Brown women-identifying founders; the NYC Arts in Education Roundtable, New York’s premier arts advocacy organization; Queens Council on the Arts, an institution committed to developing the arts in Queens County; and Fractured Atlas, a national membership-based organization committed to helping artists raise capital for their projects. 

In addition to his passion for working with Elders through arts education, Jones also enjoys contributing to the development of emerging artists and entrepreneurs. He has served as a panelist and facilitator with organizations including New York Foundation for the Arts (NYFA), Brooklyn Arts Council, the Museum of Arts and Design, and the NYC Metropolitan Transit Authority. Jones currently serves as President of the Board of Fourth Arts Block (FAB NYC), a community organizing-based nonprofit committed to strengthening the cultural diversity of the Lower East Side.    

About Terri Frohman: 

Terri Frohman Founded Handmade in Brooklyn Collective Inc. in 2015. Currently living and working in Brooklyn, she is a full-time Mixed Media Artist, Coach, Speaker, Educator and Mentor.

SUNY New Paltz & NYU Alumnus, Terri was a successful Art Educator and administrator for over a decade. She represented the NYC & NYS Board of Arts Education Association, taught grades K-12, led educational workshops and initiated a variety mentorship programs for new educators.

In 2015, she began a new professional chapter as a full-time mixed media artist and Founder of Handmade in Brooklyn. She participated in events and other opportunities that would develop her skill set as a professional artist in business and women-owned, small business owner. As challenging as it was and with little guidance on how to BE an artist in business, Terri gathered other creatives from these events and cultivated a strong community of women-owned artists in business, hence Handmade in Brooklyn Collective was born.

Currently, Terri has dedicated her career to empowering artists in business through private coaching, consulting and mastermind programs for emerging artists looking to transition out of their corporate positions and those looking to elevate their careers as a professional artist. 

This program is part of NYFA Learning, which includes professional development for artists and arts administrators. Sign up for NYFA’s free bi-weekly newsletter to receive updates on future programs. Please consider donating to NYFA to keep our events free and/or low-cost, and to help us continue our work of supporting artists everywhere.