Image courtesy of Jordan Seiler's sponsored project Talk to Me.

Join Film Crowdfunding consultant Dor Dotson for an intermediate-level presentation on crowdfunding marketing for filmmakers and creatives who know the basics, and want to learn how to take their campaigns to the next level. This talk will be filled with lots of real-life examples and practical tips that anyone can do, without a ton of marketing or graphic design experience.

Film Crowdfunding consultant Dor Dotson will take us through topics such as:

• The power of peer pressure: how to thank your backers in ways that will keep your project circulating and encourage others in your community to give.
• Testimonials: how to turn your existing backers into powerful social proof for your project in ways that make them proud to keep posting.
• Milestone incentives: how to manufacturer mini rallies before the final finish line to keep backers engaged.
• Engagement prompts: how to build followers and ensnare backers by getting people talking about their connection to the project.
• Rewards partners: how to identify and conceptualize partnerships with reward donors who will make your campaign more attractive to backers and help get the word out.
• Utilizing virtual and in person events to generate buzz.
• Incorporating user-generated content to give your backers a way to take part in unique, creative, loyalty-building ways.
• Paid ads, affiliate marketing, and other ways to give a little and potentially get back a lot.

Event Breakdown
What: Crowdfunding Marketing 2.0: Beyond the Basics
When: Thursday April 28, 6:00 - 7:30 PM EDT  
Where: Zoom webinar
Cost: $20 General Public; $15 for NYFA-affiliated artists (Fiscally Sponsored, NYSCA/NYFA Artist Fellows, Immigrant Artist Mentoring Program Artists) 
Register: Register here. After registering you will receive a separate email with Zoom instructions. 

Recording: This webinar will be recorded and shared with all registrants the day after after the session concludes. The recording will be available for viewing up to 30 days; it will not be available for download. Recording of this event will not be available for purchase after the event registration closes. 

Questions: sponsorship@nyfa.org
 

Technology Requirement: You may attend the session(s) using either a Mac or PC computer (with speakers), standard phone, smartphone, or tablet device. This webinar takes place on Zoom. Strong wifi or hard-wired Internet connection is preferred. After purchasing a ticket, you will receive an email with information about how to access this webinar. This will be emailed to the address you provide to NYFA when you purchase the ticket.

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Dor Dotson Bio: Dor Dotson founded Genuine Article in 2015 and has since worked with a diverse set of creative artists, from filmmakers to distributors to small business owners to film festivals and beyond. She’s worked for DOC NYC for the past four years, has served on festival juries and given talks on crowdfunding to large audiences, and written expert advice on social media for Indiewire. Before going solo, she worked for 10 years in movie market research, helping studios and filmmakers effectively craft the marketing messages for their films. In her role as crowdfunding consultant, she has helped independent filmmakers raise over $250,000 towards bringing their visions to life.

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By registering for this event, you acknowledge that your email address will be added to the NYFA mailing list to receive NYFA's free bi-weekly e-newsletter, NYFA News. The newsletter features news about programs and events that are free and open to the public and professional development and awards opportunities for artists. You can unsubscribe from this list at any time. 

The New York Foundation for the Arts (NYFA) was established in 1971 to empower artists at critical stages in their creative lives. Today, the nonprofit organization’s programs and services are far-reaching and are rooted in a wealth of physical and online resources. This program is part of NYFA Fiscal Sponsorship, which increases funding opportunities for individual artists and emerging arts organizations in all disciplines by allowing them to raise funds using NYFA's tax-exempt status as a 501(c)(3)-classified organization.