Diálogos de Artistas en Español
June 12 workshop encourages Spanish-speaking artists to introduce themselves and their work to their peers
Apply Now for NYFA Fiscal Sponsorship
NYFA Fiscal Sponsorship helps you fundraise for your projects, so you can create art

Marketing Strategies for Artists: Let Your Goals Guide You


Image: Sindhu Thirumalaisamy (Fellow in Video/Film '21); "The Lake and The Lake;" 2019; digital video, stereo sound

Join The New York Foundation for the Arts (NYFA) at its next two-part online course. Part 1, “Marketing Strategies for Artists: Let Your Goals Guide You,” will help you to tailor your marketing efforts in accordance with your personal artistic goals. Molaundo Jones, Founder of The Clever Agency, will present on the topic on Tuesday, January 25 from 6:00 PM - 7:00 PM EST.

Event Description: 

As individual artists, learning to facilitate opportunities online is one of the most important yet most challenging things we do. How can you make sure you’re utilizing your channels effectively, and what is the best use of your limited time and resources? 

Part 1 of a 2-part series, this course will cover strategies to get the most out of your marketing efforts in alignment with your artistic goals. Led by marketing expert Molaundo Jones, the session will focus on digital marketing, particularly social media tips, strategies, and advice for cultivating a digital audience and facilitating opportunities online. 

For more on Part 2, visit “Marketing Strategies for Artists: Your Website and Instagram Reviewed.

What: Marketing Strategies for Artists: Let Your Goals Guide You
Presenter: Molaundo Jones, Founder of The Clever Agency
When: Tuesday, January 25, 6:00 PM - 7:30 PM EST

Where: Online via Zoom
Cost: $25
Package Discount for both sessions ($10 discount): $50

Questions: Email learning@nyfa.org

Part 1 of this e-course will be recorded and shared with all previously registered participants after the session concludes. It will be available for viewing up to three months after the workshop date. 

About the Presenter, Molaundo Jones:

Jones' work converges at the intersection of art, marketing, entrepreneurship, professional development, and community engagement. He is Founder of The Clever Agency, a content creation and brand strategy consultancy, where he also launched VeryCleverStudios.com, a storefront studio project designed to amplify the work of emerging performing artists, entrepreneurs, and disruptors. 

Jones has had the opportunity to work for some amazing, creative, and mission-driven companies including Black Girl Ventures Foundation, an organization committed to creating low-barrier access to capital for Black and Brown women-identifying founders; the NYC Arts in Education Roundtable, New York’s premier arts advocacy organization; Queens Council on the Arts, an institution committed to developing the arts in Queens County; and Fractured Atlas, a national membership-based organization committed to helping artists raise capital for their projects. In addition to his passion for working with Elders through arts education, Jones also enjoys contributing to the development of emerging artists and entrepreneurs. He has served as a panelist and facilitator with organizations including New York Foundation for the Arts (NYFA), Brooklyn Arts Council, the Museum of Arts and Design, and the NYC Metropolitan Transit Authority. Jones currently serves as President of the Board of Fourth Arts Block (FAB NYC), a community organizing-based nonprofit committed to strengthening the cultural diversity of the Lower East Side.    

This program is part of NYFA Learning, which includes professional development for artists and arts administrators. Sign up for NYFA’s free bi-weekly newsletter to receive updates on future programs. Please consider donating to NYFA to help keep our events free and/or low-cost, and to help us continue our work of supporting artists everywhere.