Marketing for Artists and Creatives

As an artist, how can you professionally and creatively develop content and build your audience, both digitally and through traditional channels? Whether you’re a visual artist, writer, performer, musician, or creative, marketing is an essential part of your work. Yet the process is often difficult: what is the best use of your limited time and resources, and can you make sure that you’re using your channels effectively? 

To help you answer these questions, marketing expert Anna Matos, Fine Art and Social Media Professional, will advise how to effectively utilize marketing tools in accordance with your career goals. The session will cover a host of strategies and techniques, focusing on digital marketing. Time for Q&A will be provided.

This session will cover:

• Strategies for cultivating an audience online and in person
• Social media tips, whether you want to gain followers or build a network
• The characteristics of a strong website
• The importance of a mailing list 
• Ways to facilitate opportunities online (that translate to real life!)

Time for Q&A will be provided.

What: Marketing for Artists and Creatives
When: Jan 14, 2025, 12:00 - 1:30 PM
Where: Online via Zoom
Cost: Free
Presenter: Anna Matos, Fine Art and Social Media Professional 
Register: Register here. Registrants will receive the zoom link.
Recording: This session will be recorded, and all RSVPs will have access to the recording for 30 days following the event.
Questions: Email learning@nyfa.org

About the Presenter

Anna Matos, Fine Art and Social Media Professional

Anna Matos is a Bronx native art and creative business professional. With almost 10 years of  experience in the primary art market world, Anna has worked with emerging artists from  around the world helping them to establish practices to sustain a career in an ever-changing  field.

Anna has a BA from Fairfield University in Art History and philosophy and a MA from SUNY FIT  in Art Market. She has worked as an artistic correspondent to Venu Magazine, is a USPAP  certified art appraiser and for the last seven years, she has worked as the director of  WALLWORKS NEW YORK after having worked in galleries in Chelsea. In the last two years  following the pandemic and noticing the shift towards virtual and digital media, Anna has  transitioned into more social media marketing and management outside the gallery, offering  services and support to emerging artists and smaller creative businesses and organizations. Currently, she works with BCA part-time as their Marketing and Communications Associate and as the Social Media Manager for En Foco, Inc.

With the goal to make art galleries and museums more transparent, Anna has been vocal about  being open about the art world. With a father who is considered one of the pioneering artists in  Graffiti, and having grown up going to his studio and galleries, Anna is very concerned with  artist rights, treatment and protection. She offers creative consulting, curating, arts  administration, social media management and appraisal services under her company, AAM Creative.

@aam_creative

NYFA is pleased to present this free online workshop in partnership with Northern Virginia Local Arts Agencies (NVLAA), a collaboration of Alexandria's Office of the Arts, Arlington Cultural Affairs, and ArtsFairfax to offer arts organizations throughout the Northern Virginia region free professional development workshops and opportunities for networking.